I really enjoy looking at the posts from Neil Pascale and Karin Gelschus from PowerSports Business, particularly this post on BMW. I was actually going to take a flying leap and go for BMW on this one and then I just didn't. I've been kicking myself ever since.
This one was a surprise to quite a few people. I'm glad for BMW, although a 22% loss isn't anything to celebrate in a normal economy. But this isn't a normal economy. There are several new roll-outs for 2010 across the board, but production will be down for most manufacturers. How do you think the new S 1000 RR Superbike will fare for BMW in the coming months? I know delivery started this week on 600 pre-paid units, and with the new versions of the R 1200 GS, R 1200 Adventure & R 1200 RT's still to come, it will behoove the industry to keep an eye on the Motorrad for 2010. What impact do you think the future has in store for BMW?
Karla Ausonio is the Customer Service Representive - Motorcycles/PowerSports for Manheim Specialty Auctions