Well this is it - our final blog article in the series of how to use Specialty auctions most profitably. We hope you've learned a few things and are taking advantage of how Specialty auctions can help Power Your Profits. In this article we want to take a look at auction Remarketing Technology, and Condition Reports, along with brief videos to give you a little more background on how these tools help our buyers and sellers.
When an auction receives a pre-owned Specialty vehicle for sale,
the unit is checked in and an electronic condition report is created along with digital images and certification if applicable. In addition the unit is cleaned, minor mechanical work can be performed, and the unit is set for sale.
It is made available online on presale list
s and PowerSearch tools, and can be purchased through Simulcast. Auctions market the product through a variety of channels, including telemarketing calls, faxes and email. This increases the dealers’ chances of selling the vehicle the first time. At Manheim, once the unit is sold the buyer receives a guaranteed title and funds are transferred to the seller.
As always, we want to hear from you. Please contact us at specialtyauctions@manheim.com or 877-704-INFO (4636) to tell us how we can help you get the most out of your auction experience.
Karen Braddy is the General Manager of Manheim's Specialty and Heavy Truck & Equipment business. She has been with Manheim since 1990, and launched the Specialty initiative for Manheim in 2005.
We are ramping up our Specialty Video Electronic Condition Report (ECR) process and would like your insight!!! Initially we just walked around the motorcycle videoing the unit.
But after getting into the project a bit, we felt that sound and movement should be included to create a more informative video.
Click on the AVI (Additional Vehicle Information) link under the large picture on right to view the video of a Suzuki motorcycle, or click here to go straight to a Harley video. These examples showcase running, shifting, braking and clutch control of the bike on video.
Would this video help you with your buying decision online? Would you feel more confident bidding online seeing the video? What are you ideas on how to enhance the benefit of this tool? We want to make these Specialty Video Condition Reports as valuable as we can, so we look forward to hearing from you.
Kim Miskotten is the National Motorcycle/PowerSports Manager for Manheim Specialty Auctions