While vacationing on Hutchinson Island, FL last week (and spending lots of time on the golf course), an article appeared in the Palm Beach Post about a group of woman motorcycle riders.
The number of women motorcycle riders increased from 9.6% in 2003 to 12.3% in 2008, and dealerships have started marketing to the female rider. The article profiles a group of five female friends from all different walks of life who ride together and call themselves the “Bar-Bs”. Click here to read the full article and learn how each woman got her motorcycle nickname. All I have to say is, “You Go Girls!”
What changes in your customers has your dealership seen in recent years? How are you marketing, merchandising and selling differently based on changing customer demographics?
Kelly Miller is the Business Manager at Manheim Specialty and Heavy Truck & Equipment.
Manheim Specialty has a strong focus on booking out all of the 
Specialty units (RVs, Boats, Motorcycles, PowerSports) we offer for sale with NADA values. This allows us to track our Specialty locations performance against NADA, understand current market conditions, and look for trends in performance from year to year.
Here are a few key points about our Manheim Specialty NADA performance for Motorcycles/PowerSports in 2010. For reference, we track our Motorcycle/PowerSports performance against the
Clean Trade-In/Wholesale NADA value.
- On average, Motorcycles and PowerSports sold at Manheim Specialty locations in Q2 2010 achieved 102% of NADA
- Motorcycles averaged 102% of NADA
- PowerSports averaged 99% of NADA
- April 2010 saw sale prices rise to 105% of NADA
- Q2 2010 NADA performance (102%) was higher than Q2 2009 NADA performance (94%)
Are you interested in receiving our monthly market report for Motorcycles/PowerSports? The market report shows unit information, NADA value and auction sale price for recent Manheim sales. Email us at specialtyauctions@manheim.com to request to be included on the Motorcycle/PowerSports market report mailing list.
Kelly Miller is the Business Manager at Manheim Specialty and Heavy Truck & Equipment.
Manheim Specialty Auctions has a strong focus on booking out all of the Specialty units (RVs, Boats, Motorcycles, PowerSports) we offer for sale with NADA values. This allows us to track our Specialty locations performance against NADA, understand current market conditions, and look for trends in performance from year to year.
Here are a few key points about our Manheim Specialty NADA performance for RVs in the second quarter of 2010. For reference, we track our RV performance against the Used Wholesale Trade-In NADA value.
- On average, RVs sold at Manheim Specialty locations in Q2 2010 achieved 91% of NADA
- Q2 2010 NADA performance (91%) was slightly lower than
Q2 2009 NADA performance (92%)
Are you interested in receiving our monthly market report for RVs? The market report shows unit information, NADA value and auction sale price for recent Manheim sales. Email us at specialtyauctions@manheim.com to request to be included on the RV market report mailing list.
Kelly Miller is the Business Manager at Manheim Specialty and Heavy Truck & Equipment.
Manheim Specialty Auctions has a strong focus on booking out all of the Specialty units (RVs, Boats, Motorcycles, PowerSports) we offer for sale with NADA values. This allows us to track our Specialty locations' performance against NADA, understand current market conditions and look for trends in performance from year to year.
Here are a few key points about our Manheim Specialty NADA performance for Boats in the second quarter of 2010. For reference, we track our Boat performance against the Used Trade-In NADA value.
- On average, Boats sold at Manheim Specialty locations in Q2 2010 achieved 117% of NADA
- May 2010 saw sale prices rise extremely high to 122% of
NADA
- Q2 2010 NADA performance (117%) was higher than Q2 2009 NADA performance (107%)
Are you interested in receiving our monthly market report for Boats? The market report shows unit information, NADA value and auction sale price for recent Manheim sales. Email us at specialtyauctions@manheim.com to request to be included on the Boat market report mailing list.
Kelly Miller is the Business Manager at Manheim Specialty and Heavy Truck & Equipment.
It's time for our third blog article designed to help you take full advantage of Manheim's online tools (the entire series is available here). Approximately 40% of Manheim Specialty inventory sells to online bidders, and well over half of our customers go online to do anything from preview inventory to view condition reports to bid and buy.
One of the more popular manheim.com features is the "Saved Searches" portion of 
PowerSearch. With the Saved Searches tool, you can tell us the types of vehicles that interest you. Then when vehicles that match your interests are available, you'll receive a notification by email or text. Please click here for a brief overview of how Saved Searches work and how you can allow manheim.com to make your inventory searches more efficient and profitable.
Whether it's more convenient for you to buy in-lane or online, we hope you'll take a few minutes to learn how to make Manheim work harder for you. Please contact us at specialtyauctions@manheim.com or 877-704-INFO (4636) for more details and to walk through web site features one-on-one.
Kelly Miller is the Business Manager at Manheim Specialty and Heavy Truck & Equipment
In previous blogs, I have mentioned Manheim Specialty's focus on 
booking out all of the Specialty units (RVs, Boats, Motorcycles, PowerSports) we offer for sale with NADA values. This allows us to track our Specialty locations performance against NADA, understand current market conditions, and look for trends in performance from year to year.
Here are a few key points about our Manheim Specialty NADA performance for Boats in the first quarter of 2010. For reference, we track our Boat performance against the Used Trade-In NADA value.
- On average, Boats sold at Manheim Specialty locations in Q1
2010 achieved 108% of NADA
- March 2010 saw sale prices rise extremely high to 120% of NADA
- Q1 2010 NADA performance (108%) was higher than Q1 2009 NADA performance (100%)
Are you interested in receiving our monthly market report for Boats? The market report shows unit information, NADA value and auction sale price for recent Manheim sales. Email us at specialtyauctions@manheim.com to request to be included on the Boat market report mailing list.
Kelly Miller is the Business Manager at Manheim Specialty and Heavy Truck & Equipment
In previous blogs, I have mentioned Manheim Specialty's focus on booking out all of the Specialty units (RVs, Boats, Motorcycles, PowerSports) we offer for sale with NADA values. This allows us to track our Specialty locations performance against NADA, understand current market conditions, and look for trends in performance from year to year.
Here are a few key points about our Manheim Specialty NADA performance for RVs in the first quarter of 2010. For reference, we track our RV performance against the Used Wholesale Trade-In NADA value.
- On average, RVs sold at Manheim Specialty locations in Q1
2010 achieved 89% of NADA
- NADA performance has increased slightly since January 2010
- Q1 2010 NADA performance (89%) was higher than Q1 2009 NADA performance (84%)
Are you interested in receiving our monthly market report for RVs? The market report shows unit information, NADA value and auction sale price for recent Manheim sales. Email us at specialtyauctions@manheim.com to request to be included on the RV market report mailing list.
Kelly Miller is the Business Manager at Manheim Specialty and Heavy Truck & Equipment.
In previous blogs, I have mentioned Manheim Specialty's focus on booking out all of the Specialty units (RVs, Boats, Motorcycles, PowerSports) we offer for sale with
NADA values. This allows us to track our Specialty locations performance against NADA, understand current market conditions and look for trends in performance from year to year.
Here are a few key points about our Manheim Specialty NADA performance for Motorcycles/PowerSports in 2010. For reference, we track our Motorcycle/PowerSports performance against the Clean Trade-In/Wholesale NADA value.
Are you interested in receiving our monthly market report for Motorcycles/PowerSports? The market report shows unit information, NADA value and auction sale price for recent Manheim sales. Email us at specialtyauctions@manheim.com to request to be included on the Motorcycle/PowerSports market report mailing list.
Kelly Miller is the Business Manager at Manheim Specialty and Heavy Truck & Equipment.
One of the coolest things about working at Manheim Specialty Auctions is testing a new sale and seeing it improve each year thanks to customer feedback and hard-working, creative auction staff.
I was able to experience a small part of this process last week when I spent a few days
with the great folks at Manheim Missouri. Plans are well underway for Manheim Missouri's 5th Annual Boat/RV Auction at Indian Point Marina at Table Rock Lake on Friday, May 7, 2010.
We held our first in-water boat sale five years ago, and it has grown consistently thanks largely to customer feedback on how we can best present the units to dealers buying in person and online. Our mobile rigs house all the technology we need to run an auction at any location. This unique event will bring the Manheim Missouri team and its mobile trailer to Indian Point Marina for a Boat/RV auction.
Check out the Manheim Specialty Auctions calendar to keep up to date on all of our sales and the Boats and RVs that will be offered in our Indian Point Marina sale on May 7. And as always, please tell us what we can do to make our sales work harder for you.
Kelly Miller is the Business Manager at Manheim Specialty and Heavy Truck & Equipment.
Whenever I visit a Manheim Specialty sale or talk to customers, Otto always seems to be part of the conversation. Let’s face it – Otto is memorable, and he always seems to be there when you need help finding Specialty vehicles online. Who would have ever imagined that a ferret could help you be more successful?
I tracked down some folks at Manheim Online to get a little background on Otto. Here’s what I found out:
- Otto was born on September 29, 2007 and is looking forward to his 3rd birthday later this year
- Otto has been all over the United States visiting auctions and attending tradeshows - with all that traveling, he has racked up enough frequent flier miles to reach Elite status.
- You can even follow Otto on Twitter
Otto is always there to help dealers navigate Manheim’s online marketplaces in order to find the Specialty vehicles they are looking for. Whether it is a Boat, RV, Motorcycle or PowerSport, Otto is there to point you in the right direction and assist you in finding the Specialty vehicles that meet your needs. He will also keep you up to date on online events at Manheim Specialty.
Keep your eye out for Otto at Manheim Specialty auctions – you never know when he may show up in person to help you find just the vehicle you need.
Kelly Miller is the Business Manager at Manheim Specialty and Heavy Truck & Equipment.