I was reading an article in RV Executive Today written by Jeff Sellers that reminded me of my first experience of buying a motorcycle. The article talked about the sales, F&I, Service and parts profit centers and how they should function as a team in the overall success of the organization.
When we finally decided on our bike, our sales person personally walked us through the entire dealership. First we met the customization manager, where we found out what our options were available to personalize our bike and make it feel like our own bike. Then we walked over to the motor clothes manager, and he made sure we had the right gear to enjoy our new toy. Our next stop on the tour was the service department, where we met the person who would personally take care of us if we needed help. Our tour ended with the last stop the F&I department, where the deal was finalized and the sale complete.
Each stop added value to our experience and added profit to theirs, and it was done in a friendly and non overbearing way. What does your dealership do to make itself stand out? I would love to hear your stories about successful teamwork that have worked for you.
Joe Weinstein is the National Product Manager, Manheim Specialty and Heavy Truck & Equipment Auctions