Ride for Life raises nearly $1 million for MDA
We at Manheim are constantly touched by how active our customers are with community and charitable giving programs. We do our best at the local and
national levels to support charities that matter to our employees and our customers, and one of those charities is the Muscular Dystrophy Association (MDA) Ride for Life. This year's event, the largest annual charity ride in the U.S., raised more than $978,000 for MDA this year and has raised more than $15 million since 1986.
A group of 38 Harley-Davidson dealers from the Eastern Harley-Davidson Dealers Association in Pennsylvania, New Jersey, New York, Maryland, Delaware and Virginia
organized the event, which began and ended in Reading, PA. More than 1,000 motorcyclists participated in this year's Ride for Life. Congrats to Schaeffer's Harley-Davidson in Orwigsburg, PA for raising more than $235,000 and to Classic Harley-Davidson in Reading for raising more than $117,498. Wow!
"I can't think of any group of business owners that's more active in charitable giving than motorcycle and car dealers," said General Manager of Manheim Specialty and Heavy Truck & Equipment Auctions Karen Braddy. "Manheim is proud to support the MDA Ride for Life and is touched by the generosity of the event organizers and participants."
So who else participated in this ride? Any interesting stories from the day you'd like to share? What other upcoming events would you like fellow Manheim Specialty customers to know about?
Chris Hood is a Senior Marketing Manager at Manheim and has 15 years' experience in auction, sports and event marketing