RV Pro article on 'Maximizing the market shift to pre-owned'
"Buy exactly the right style and type of pre-owned RVs when you need them, and 
sell inventory that's taking up space for too long (and costing you money)." Easier said than done, right? RV Pro turned to Manheim Specialty Auctions General Manager Karen Braddy to address the topic in their May, 2010 edition. Click here for the full article, and see below for highlights:
- More consumers are looking for pre-owned units: from retiring baby boomers looking to make those trips they've been dreaming about to younger families wanting to experience RVing for the first time, "RV professionals generally agree that the increased demand is very much focused on quality pre-owned units."
- Auctions are increasingly focusing on RV dealers. At Manheim we have 11 locations specifically branded to sell RVs. These locations have dedicated staff - from inspection and reconditioning to sales and marketing to titles and documentation, these auctions have staff trained in the RV space.
- Sourcing and selling inventory 24/7 - Auctions allow dealers to preview and buy inventory online, and they offer dealers opportunities to research condition reports and pricing. At Manheim, we post inventory online and offer buying opportunities in-lane and online. We also produce a monthly market report available at no charge so dealers can see recent sale prices.
Auctions are a dynamic stage where buyers and sellers can maximize profitability. We encourage you to visit a sale, get to know the staff, and learn how you can take advantage. We're always available at specialtyauctions@manheim.com and 877-704-INFO (4636).
Chris Hood is a Senior Marketing Manager at Manheim and has 15 years' experience in auction, sports and event marketing