How to use auctions to Power Your Specialty Profits - video 1 of 5
We've seen significant growth in both the number of dealers utilizing Specialty auctions and their comfort level with auctions over the past several years. There are still many dealers, though, who have questions about how to get started and may be nervous about the process.
Manheim Specialty Auctions has created an Auction Handbook to help dealers who have yet to discover auctions (and to provide current customers with tips and tricks to maximize their auction experience). We've also taken the key points from our Handbook and converted them to a series of short videos. This article will be the first of a series designed to introduce you to the videos.
Section 1 -- About Auctions
Auctions are one of the oldest forms of commercial exchanges. They create a dynamic marketplace where bidding is fast paced and true market value is determined with each transaction. Auction remarketing services work well for Specialty customers who want to move their inventories quickly and get full market value. The following is a link to a video that tells you a little more About Auctions.
As always, please contact us at specialtyauctions@manheim.com or 877-704-INFO (4636) with any questions about how we can help you succeed at auction.
Karen Braddy is the General Manager of Manheim's Specialty and Heavy Truck & Equipment business. She has been with Manheim since 1990, and launched the Specialty initiative for Manheim in 2005.