How to use auctions to Power Your Specialty Profits - article 5 of 5
Well this is it - our final blog article in the series of how to use Specialty auctions most profitably. We hope you've learned a few things and are taking advantage of how Specialty auctions can help Power Your Profits. In this article we want to take a look at auction Remarketing Technology, and Condition Reports, along with brief videos to give you a little more background on how these tools help our buyers and sellers.
When an auction receives a pre-owned Specialty vehicle for sale,
the unit is checked in and an electronic condition report is created along with digital images and certification if applicable. In addition the unit is cleaned, minor mechanical work can be performed, and the unit is set for sale.
It is made available online on presale list
s and PowerSearch tools, and can be purchased through Simulcast. Auctions market the product through a variety of channels, including telemarketing calls, faxes and email. This increases the dealers’ chances of selling the vehicle the first time. At Manheim, once the unit is sold the buyer receives a guaranteed title and funds are transferred to the seller.
As always, we want to hear from you. Please contact us at specialtyauctions@manheim.com or 877-704-INFO (4636) to tell us how we can help you get the most out of your auction experience.
Karen Braddy is the General Manager of Manheim's Specialty and Heavy Truck & Equipment business. She has been with Manheim since 1990, and launched the Specialty initiative for Manheim in 2005.