From Biker Chick to Biker Chic
While vacationing on Hutchinson Island, FL last week (and spending lots of time on the golf course), an article appeared in the Palm Beach Post about a group of woman motorcycle riders.
The number of women motorcycle riders increased from 9.6% in 2003 to 12.3% in 2008, and dealerships have started marketing to the female rider. The article profiles a group of five female friends from all different walks of life who ride together and call themselves the “Bar-Bs”. Click here to read the full article and learn how each woman got her motorcycle nickname. All I have to say is, “You Go Girls!”
What changes in your customers has your dealership seen in recent years? How are you marketing, merchandising and selling differently based on changing customer demographics?
Kelly Miller is the Business Manager at Manheim Specialty and Heavy Truck & Equipment.