Dealers Invited to Explore How Social Media Can Benefit Dealerships, Register for Giveaways
ATLANTA – Manheim Specialty invites RV dealers to embrace the benefits of social media by engaging with the company in new ways at the 2011 International RV Dealers Association Convention and Expo from Oct. 3 – 7 at the Rio All-Suite Hotel & Casino in Las Vegas.
Attendees can connect with Manheim Specialty at RVDA via Twitter (@Manheimspclty), Foursquare (https://foursquare.com/manheimspclty) or by visiting booth #213.
“Manheim Specialty is constantly looking for new ways to connect with customers and help them improve their customer relations strategies at the dealership,” said Karen Braddy, general manager of Manheim Specialty. “At conferences like RVDA, there’s so much information shared that sometimes it’s hard to implement new ideas when dealers return to the office. To help attendees better understand social media and how it can be used as a customer relations tools, we are offering them a simple take-away to help improve their businesses.”
Manheim Specialty will debut its Foursquare presence at RVDA 2011 and will offer attendees tips throughout the conference to help make their RVDA experience a success. Dealers who check in to Manheim Specialty’s booth on Foursquare using a mobile device can unlock a special offer. Everyone who unlocks the special offer will receive a Foursquare Quick-Start Guide to help them navigate the social media platform and implement Foursquare programs at their dealerships. Additionally, two lucky Foursquare participants will take home a free Flip VideoTM camera – the first person who redeems the special and another person selected at random at the close of the show. To redeem the special offer, attendees must show the unlocked special screen on their mobile device to a Manheim Specialty representative at the booth.
All attendees who stop by the Manheim Specialty booth – regardless of Foursquare participation – will also have an opportunity to enter to win a free Apple iPad®.
Separate from the Expo floor, Kevin Cooper, director of specialty at Manheim, will be presenting an education session titled “A Day on the Auction Block” on Oct. 6 from 2:45-4 p.m. Cooper will hold a mock auction during his presentation to demonstrate how auctions operate and to help newcomers feel more prepared for their first visit.
“Auctions are a major source of used RV inventory, and we want to make sure dealers understand how to locate inventory as well as how the buying and selling process works,” said Cooper. “The mock auction not only gives an explanation, but a visual representation which makes a memorable, informative impact for everyone attending RVDA.”
About Manheim Specialty Auctions
Manheim, the world’s leading provider of vehicle remarketing services, began hosting Manheim Specialty auctions to meet the growing needs of customers looking for used vehicles other than the traditional automobile. Today, Manheim offers customers access to 73 locations in North America, with 20 dedicated to selling Specialty units including boats, RVs, motorcycles, power sports, medium- to heavy-duty trucks, and construction and agricultural equipment.
By offering services such as full-service reconditioning, electronic condition reports, certification, title management, inspections, vehicle transportation, financing and dealer floor planning, Manheim helps customers realize the full value of their vehicles.
Customers can also take advantage of Mobile Specialty auctions that provide convenient, onsite sales and support at any location in North America. All vehicles are sold “in-lane” or “online” via Manheim Simulcast and OVE.com.
A complete list of Manheim Specialty auction locations can be found at www.manheimspecialtyauctions.com and www.manheimheavytruckauctions.com. For the latest news and information from Manheim Specialty, visit our blogs or follow us on Twitter at @ManheimSpclty.
Headquartered in Atlanta, Manheim is a subsidiary of Cox Enterprises, Inc., a leading communications, media and automotive services company.
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Manheim Specialty's General Manager Honored as Purposeful Woman in the Workplace
ATLANTA – In recognition of her POWerful leadership contributions over the past 20 years, Manheim Specialty General Manager Karen Braddy was honored by Atlanta-based Womenetics on Tuesday, April 26 with a 2011 POW! Award.
The award was presented at the second annual POW! Awards ceremony at the Loews Atlanta Hotel by Womenetics and Porsche Cars North America. Braddy was among an elite group of fifteen innovative female leaders in Georgia, recognized and celebrated for helping forge new paths, inspiring passion, conviction and confidence in others and modeling collaborative and innovative leadership.
“I am honored and humbled by this award,” said Braddy. “I truly believe that as a leader, the success you achieve is the result of the people you surround yourself with, and the Manheim and Specialty team is fabulous. Thanks to their dedication and efforts, together, we have been able to build a very successful business.”
In her role at Manheim, Braddy is responsible for overseeing the company’s 24 Specialty operating locations around the country. She joined the auction industry in 1990 as a vehicle registration clerk and learned every aspect of the business, which led to her successful career at Manheim. Since launching the Specialty and Heavy Truck & Equipment initiatives in 2005, Braddy has grown Manheim’s Specialty divisions into multimillion dollar businesses.
Her leadership style is highlighted by high-energy, motivation, compassion for others and a drive for success. Braddy’s stand-out career coupled with a similarly relentless passion for family and dedication to charitable causes throughout the community provided the “ingredients” Womenetics seeks for the POW! award.
Womenetics is a nationally acclaimed media property that celebrates women in the workplace and focuses on developing future female leaders. The global business platform combines online content and events that connect and inspire women to achieve success in their professional and personal lives. This is Porsche’s second year as a sponsor of the event and its first as presenting sponsor.
About Manheim Specialty Auctions
Manheim, the world’s leading provider of vehicle remarketing services, began hosting Manheim Specialty auctions to meet the growing needs of customers looking for used vehicles other than the traditional automobile. Today, Manheim offers customers access to 73 locations in North America, with 20 dedicated to selling Specialty units including boats, RVs, motorcycles, power sports, medium- to heavy-duty trucks, and construction and agricultural equipment.
By offering services such as full-service reconditioning, electronic condition reports, certification, title management, inspections, vehicle transportation, financing and dealer floor planning, Manheim helps customers realize the full value of their vehicles.
Customers can also take advantage of Mobile Specialty auctions that provide convenient, onsite sales and support at any location in North America. All vehicles are sold “in-lane” or “online” via Manheim Simulcast and OVE.com.
A complete list of Manheim Specialty auction locations can be found at www.manheimspecialtyauctions.com and www.manheimheavytruckauctions.com. For the latest news and information from Manheim Specialty, visit our blogs or follow us on Twitter at @ManheimSpclty.
Headquartered in Atlanta, Manheim is a subsidiary of Cox Enterprises, Inc., a leading communications, media and automotive services company.
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Campaign Encourages Riders to Visit Local Dealers, Enter Giveaway for Product Prize Packages and Cash Awards
Download Press Release Here
ATLANTA — Manheim Specialty is gearing up to kick start the spring riding season by participating in the second annual Revive Your Ride! WIN BIG Spring Giveaway, running from April 15 through June 30.
Revive Your Ride!, the motorcycle industry’s first-ever collective promotional campaign, began in 2010 to build excitement for two-wheeling and to bring the riding community back to motorcycle, ATV, ROV/UTV, service and aftermarket retailers. The campaign is spearheaded by the Motorcycle Industry Council’s (MIC) aftermarket members and costs only $25 for retailers to participate.
“When dealers are strong, the industry is strong,” said Karen Braddy, general manager, Manheim Specialty. “As the campaign’s first auction partner, Manheim Specialty is excited to support and help invigorate sales in the motorcycle industry by participating in the Revive Your Ride! initiative. It makes perfect sense for us all to work together to help drive riders to dealerships to upgrade their motorcycles and gear in this tough economic climate.”
With the rally call “Now is the time to ride,” the Revive Your Ride! WIN BIG Spring Giveaway offers consumers the chance to win one of 50 prize packages or generous cash awards. Manheim Specialty is one of many MIC members contributing to this year’s promotion with its donation of an Apple iPad®.
“We’re proud to include Manheim Specialty among the sponsors of this year’s WIN BIG Spring Giveaway,” said Frank Esposito, member, MIC Board of Directors, and chair, Aftermarket Committee. “Last year’s promotion was a huge success, creating excitement about riding and bringing new and existing customers back into dealerships. This year, we anticipate that it will drive tens of thousands of consumers into motorcycle and powersports retailers across the country.”
This year’s Revive Your Ride! WIN BIG Spring Giveaway grand prize is a $5,000 prepaid MasterCard. Eleven other lucky winners will be awarded prepaid cards ranging from $100 to $2,000. All prepaid cards must be spent on powersports equipment or services at participating motorcycle or aftermarket retailers.
In addition to the cash prizes, customers have a chance to win one of 38 product prize packages which include more than 100 products donated by MIC member companies. The prize packages range from leather jackets and helmets to windscreens, motorcycle lifts, exhaust systems, battery chargers and gift certificates. For the complete list of prize packages, visit www.mic.org/reviveyourride.
To enter the Revive Your Ride! WIN BIG Spring Giveaway, customers simply visit a participating retailer and pick up an entry card. Each entry card has a unique number which must be used to validate the entry. Customers can enter online beginning April 15 at www.reviveyourride.org.
Dealers are invited to participate by simply ordering a promotion kit for $20, plus $5 for shipping. Retailers can sign up to participate at www.mic.org/reviveyourride. Questions can be sent to RYR@mic.org.
About The Motorcycle Industry Council
The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, MIC seeks to support motorcyclists by representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment firms, media companies and consultants.
The MIC is headquartered in Irvine, Calif., with a government relations office near Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org.
About Manheim Specialty Auctions
Manheim, the world’s leading provider of vehicle remarketing services, began hosting Manheim Specialty auctions to meet the growing needs of customers looking for used vehicles other than the traditional automobile. Today, Manheim offers customers access to 73 locations in North America, with 20 dedicated to selling Specialty units including boats, RVs, motorcycles, power sports, medium- to heavy-duty trucks, and construction and agricultural equipment.
By offering services such as full-service reconditioning, electronic condition reports, certification, title management, inspections, vehicle transportation, financing and dealer floor planning, Manheim helps customers realize the full value of their vehicles.
Customers can also take advantage of Mobile Specialty auctions that provide convenient, onsite sales and support at any location in North America. All vehicles are sold “in-lane” or “online” via Manheim Simulcast and OVE.com.
A complete list of Manheim Specialty auction locations can be found at www.manheimspecialtyauctions.com and www.manheimheavytruckauctions.com. For the latest news and information from Manheim Specialty, visit our blogs or follow us on Twitter at @ManheimSpclty.
Headquartered in Atlanta, Manheim is a subsidiary of Cox Enterprises, Inc., a leading communications, media and automotive services company.
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High-volume Boat, RV and Heavy Truck & Equipment sales shift to two convenient Georgia locations
Download Press Release Here
ATLANTA – March 4, 2011 – Two Manheim Specialty and Heavy Truck & Equipment operating locations have consolidated inventory in Atlanta, Ga. Manheim Georgia now features Manheim Specialty Boat and RV sales, and Manheim Metro Atlanta has been designated as the Georgia location for Heavy Truck & Equipment inventory.
Both locations celebrated with new sales, including a grand re-opening sale at Manheim Metro Atlanta last month. The grand re-opening sale drew more than 60 buyers in-lane and 100 buyers online who bought more than 60 percent of the available units. The next Heavy Truck & Equipment sale at Manheim Metro Atlanta will be on Wednesday, March 16 at 9:30 a.m. Boat and RV dealers are invited to participate at Manheim Georgia’s next sale on April 5 at 1:30 p.m.
There are many differences between buying and selling Boats, RVs, Motorcycles, PowerSports and Heavy Truck & Equipment units when compared with passenger cars and trucks. To meet customer needs, Manheim now offers 16 Manheim Specialty locations and 13 Manheim Heavy Truck & Equipment locations, all featuring dedicated sales and service specialists who understand the unique needs of these customers.
“We take great pride in delivering an unmatched experience to Manheim Specialty and Heavy Truck & Equipment customers,” said Karen Braddy, general manager of Manheim Specialty and Heavy Truck & Equipment. “Our dedicated operating locations offer instant access to the cream-of-the-crop in quality inventory, volume and sales results, as well as access to our support teams who really ‘get’ these unique marketplaces.”
The growth of Manheim’s dedicated Specialty and Heavy Truck & Equipment sales locations has also fueled a significant increase in the percentage of customers who do business online. “When customers buy and sell in an environment focused exclusively on their industry, they’re more likely to trust the process,” said Braddy. “The proof is in the numbers: Last year, 41 percent of all Specialty units sold at a dedicated Specialty location were sold online, compared to 27 percent at locations without dedicated staffs and sales.”
Manheim Specialty locations include: Central California, Dallas-Ft. Worth, Daytona Beach, Georgia, Indianapolis, Kansas City, Lakeland, Milwaukee, Minneapolis, Missouri, New York, Pensacola, Southern California, Statesville, Tucson and Utah.
Manheim Heavy Truck & Equipment locations include: Arizona, Central California, Dallas-Ft. Worth, Ft. Wayne, Harrisonburg, Imperial Florida, Metro Atlanta, Milwaukee, Minneapolis, Ohio, Southern California, St. Louis and Toronto.
For more information on buying or selling at Manheim Specialty and Heavy Truck & Equipment’s dedicated locations, please visit manheimspecialtyauctions.com or manheimheavytruckauctions.com. For up-to-the minute news and information, please follow us on Twitter at @ManheimSpclty or @ManheimHTandEq.
About Manheim Heavy Truck and Equipment Auctions
Manheim, the largest provider of vehicle remarketing services, began hosting Heavy Truck and Equipment auctions to meet the growing needs of customers looking for used vehicles other than the traditional automobile. Today, Manheim offers customers access to 90 locations in North America, with 15 dedicated to selling medium-duty to heavy-duty trucks and equipment consisting of tractor-trailers, box trucks, vehicle transporters, construction equipment and agricultural equipment.
By offering services such as full-service reconditioning, electronic condition reports, distribution centers, title management, inspections, vehicle transportation and dealer floor planning, Manheim is helping customers realize the full value of their vehicles.
Customers can also take advantage of Mobile Heavy Truck and Equipment auctions that provide convenient, onsite sales and support at any location in North America. All vehicles are sold “in-lane” or “online” via Manheim Simulcast and OVE.com. A complete list of Manheim Heavy Truck and Equipment auctions can be found at manheimheavytruckauctions.com.
About Manheim Specialty Auctions
Manheim, the world’s leading provider of vehicle remarketing services, began hosting Manheim Specialty auctions to meet the growing needs of customers looking for used vehicles other than the traditional automobile. Today, Manheim offers customers access to 73 locations in North America, with 20 dedicated to selling Specialty units including boats, RVs, motorcycles, power sports, medium- to heavy-duty trucks, and construction and agricultural equipment.
By offering services such as full-service reconditioning, electronic condition reports, certification, title management, inspections, vehicle transportation, financing and dealer floor planning, Manheim helps customers realize the full value of their vehicles.
Customers can also take advantage of Mobile Specialty auctions that provide convenient, onsite sales and support at any location in North America. All vehicles are sold “in-lane” or “online” via Manheim Simulcast and OVE.com.
A complete list of Manheim Specialty auction locations can be found at www.manheimspecialtyauctions.com and www.manheimheavytruckauctions.com. For the latest news and information from Manheim Specialty, visit our blogs or follow us on Twitter at @ManheimSpclty.
Headquartered in Atlanta, Manheim is a subsidiary of Cox Enterprises, Inc., a leading communications, media and automotive services company.
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New Program Adds Confidence to Every Buying Decision, Rolls Out with RVs
ATLANTA, GA — November 16, 2010 - Manheim Specialty Auctions and industry-recognized, independent lab, Titan Certified, have joined forces to offer certified inspections to Manheim Specialty customers, starting with RVs. This is the first time a certified inspection, light mechanical check, and oil and fluid analysis have been packaged together and offered at RV auctions in the United States.
Certified inspections will be available for RV units sold at select Manheim Specialty locations as well as online and will expand to boats, motorcycles, PowerSports, heavy trucks and equipment in the future. The new certified inspection program was piloted at Manheim Lakeland and officially launched at Manheim Southern California’s RV Sale held on Oct. 7.
“At Manheim, almost 40 percent of our sales take place online now, and we expect that number to continue to grow,” said Karen Braddy, general manager, Manheim Specialty and Heavy Truck & Equipment. “Certified inspections are especially beneficial for our online buyer customers who are not able to physically touch or listen to the units.”
Each inspection includes a thorough review of basic operation, a light mechanical check and oil fluid analysis performed by Titan Certified. The mechanical information provided by each certified inspection not only gives buyers peace of mind, but also will reduce time spent previewing and checking out units. An important additional benefit of the new Manheim Specialty Auctions certified inspection program is that select units will include a Titan-backed guarantee that can be transferred to retail customers.
“Our customers want certified inspections, especially for complex or costly inventory, such as luxury motor coaches,” said Joe Weinstein, national product manager, Manheim Specialty and Heavy Truck & Equipment. “As a result of their input, we’re excited to offer the new certified inspection program to help these customers add a new level of confidence to the transaction.”
Following the program launch at Manheim Southern California, Manheim Dallas-Fort Worth hosted its first sale on Oct. 22. Manheim Specialty Auctions will be offering certified inspections at all Manheim locations in the coming months. For more information about Manheim Specialty Auctions’ certified inspection program, contact your local Specialty Manager or call 1-877-704-4636. To learn more about Manheim Specialty Auctions, visit www.manheimspecialtyauctions.com.
About Manheim Specialty Auctions
Manheim, the world’s leading provider of vehicle remarketing services, began hosting Manheim Specialty Auctions (www.manheimspecialtyauctions.com) to meet the growing needs of customers looking for used vehicles other than the traditional automobile. Today, Manheim offers customers access to 81 locations in North America, with 17 dedicated to selling Specialty units including Boats, RVs, Motorcycles and PowerSports vehicles.
By offering services such as full-service reconditioning, electronic condition reports, certification, distribution centers, title management, inspections, vehicle transportation, financing and dealer floor planning, Manheim helps customers realize the full value of their vehicles.
Customers can also take advantage of Mobile Specialty auctions that provide convenient, onsite sales and support at any location in North America. All vehicles are sold “in-lane” or “online” via Manheim Simulcast and OVE.com.
Headquartered in Atlanta, Georgia, Manheim is a subsidiary of Cox Enterprises, a leading communications, media and automotive services company.
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About Manheim Specialty Auctions
Manheim, the world’s leading provider of vehicle remarketing services, began hosting Manheim Specialty auctions to meet the growing needs of customers looking for used vehicles other than the traditional automobile. Today, Manheim offers customers access to 73 locations in North America, with 20 dedicated to selling Specialty units including boats, RVs, motorcycles, power sports, medium- to heavy-duty trucks, and construction and agricultural equipment.
By offering services such as full-service reconditioning, electronic condition reports, certification, title management, inspections, vehicle transportation, financing and dealer floor planning, Manheim helps customers realize the full value of their vehicles.
Customers can also take advantage of Mobile Specialty auctions that provide convenient, onsite sales and support at any location in North America. All vehicles are sold “in-lane” or “online” via Manheim Simulcast and OVE.com.
A complete list of Manheim Specialty auction locations can be found at www.manheimspecialtyauctions.com and www.manheimheavytruckauctions.com. For the latest news and information from Manheim Specialty, visit our blogs or follow us on Twitter at @ManheimSpclty.
Headquartered in Atlanta, Manheim is a subsidiary of Cox Enterprises, Inc., a leading communications, media and automotive services company.
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Seminars to begin this fall
ATLANTA, GA – October 7, 2010 - Manheim Specialty Auctions will host “Auction Essentials” seminars at multiple tradeshows this fall. The first seminar was presented at the National RV Dealers Association’s 2010 RV Dealers International Convention/Expo in Las Vegas, Oct. 5-8.
“Manheim Specialty Auctions strives to provide as many educational resources as possible for our dealers,” said Karen Braddy, general manager, Manheim Specialty and Heavy Truck & Equipment. “We presented these ‘Auction Essentials’ at a few private workshops in the past, and the feedback from participating Specialty dealers was extremely positive. We felt that tradeshows would be the next logical place for us to offer this and reach even more dealers who may not be using auctions to their fullest potential.”
The first one-hour seminar will be led by Kevin Cooper, Manheim Specialty Auctions’ national boat and RV manager. As the series’ name implies, each seminar covers several topics spanning key “auction essentials.” These span the range from auction terminology and the auction landscape to buying and selling methods – including how to tap into OVE.com, Manheim’s 24/7 online wholesale vehicle marketplace.
“I’d say the ‘Auction Essentials’ seminar is a must-do event for someone who’s never been to an auction, and it’s also a good reminder session for regular attendees to put on their to-do list annually,” said Jay Williams, Motorcycle Appraiser, Rocky Mount Harley-Davidson. Based out of Rocky Mount, N.C., Williams was an attendee of an earlier workshop this past year.
“Even after years of experience, every time I think I know what a vehicle is worth, I go to an auction and realize I don’t. This type of session is a great way to learn the most recent industry trends and changes,” Williams added.
To ensure dealers get the most out of the experience, the seminars cater to a specific type of dealer audience at each tradeshow. Attendees also will take home a few “auction essentials” in the form of an informational packet, an auction handbook and a USB flash drive featuring pertinent presentation materials to reference after the seminar and share with colleagues.
“The ‘Auction Essentials’ seminars are specifically designed to make dealers comfortable with the dynamic trading floor auctions provide,” said Cooper. “We hope this seminar will teach them how engaging in auctions — both in the lane and online — will help increase their profits.”
Manheim Specialty Auctions also plans to present the “Auction Essentials” seminar at the Recreation Vehicle Industry Association’s National RV Trade Show in Louisville, Ky., Nov. 30 to Dec. 2. For more information about Manheim Specialty Auctions, visit www.manheimspecialtyauctions.com.
About Manheim Specialty Auctions
Manheim, the world’s leading provider of vehicle remarketing services, began hosting Manheim Specialty auctions to meet the growing needs of customers looking for used vehicles other than the traditional automobile. Today, Manheim offers customers access to 73 locations in North America, with 20 dedicated to selling Specialty units including boats, RVs, motorcycles, power sports, medium- to heavy-duty trucks, and construction and agricultural equipment.
By offering services such as full-service reconditioning, electronic condition reports, certification, title management, inspections, vehicle transportation, financing and dealer floor planning, Manheim helps customers realize the full value of their vehicles.
Customers can also take advantage of Mobile Specialty auctions that provide convenient, onsite sales and support at any location in North America. All vehicles are sold “in-lane” or “online” via Manheim Simulcast and OVE.com.
A complete list of Manheim Specialty auction locations can be found at www.manheimspecialtyauctions.com and www.manheimheavytruckauctions.com. For the latest news and information from Manheim Specialty, visit our blogs or follow us on Twitter at @ManheimSpclty.
Headquartered in Atlanta, Manheim is a subsidiary of Cox Enterprises, Inc., a leading communications, media and automotive services company.
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ATLANTA — Manheim Specialty Auctions — a leading provider of vehicle remarketing services, including motorcycles and PowerSports – today announced that Kim Miskotten, one of its top PowerSports experts, will offer insider tips that help dealers become more efficient and profitable at auctions. The tips and strategies will be part of the “Powering Profits” track at PowerSports Business’ 2nd annual ProfitXcelerator Conference and Expo, or ProfitX, set for Oct. 15 - 17 in Las Vegas.
WHO: Kim Miskotten, National Motorcycle and PowerSports Manager, Manheim Specialty Auctions
WHAT: ProfitX Educational Session, A Learning Auction: 9 Crucial Wholesale Tips
WHEN: Saturday, Oct. 16, 2010, beginning at 11 a.m.
WHERE: Red Rock Resort Casino & Spa, Las Vegas
HOW: To register to attend, visit www.powersportsbusiness.com/psbce
DETAILS: Miskotten will join a panel leading a discussion for new sellers and first-time buyers eager to learn how they can be efficient users of wholesale auctions, securing inventory at competitive prices. Drawing from her 24 years of experience in the auction industry – 12 of which have been in the Motorcycle and PowerSports sector – Miskotten will address how 'Auctions Give You More:'
- More buyers: Auctions give dealers new audien Save Draftces for their pre-owned inventory
- More options: Buyers have multiple channels in-lane and online to preview and buy inventory
- More confidence: Buying and selling is easy and secure
“Throughout my career, I've held virtually every position at an auction, from title clerk to general manager,” said Miskotten. “I'm excited to share some winning strategies that can help new attendees really make an auction work for their businesses. My experience with buyers and sellers alike through the years also enables Manheim Specialty Auctions to provide for their needs during our own wholesale auctions at a very personal, proactive and professional service level.”
To learn more about Manheim Specialty Auctions, conference attendees can visit booth #205 in the ProfitX Expo Hall, Oct. 15-17, or go to www.manheimspecialtyauctions.com.
About Manheim Specialty Auctions
Manheim, the world’s leading provider of vehicle remarketing services, began hosting Manheim Specialty auctions to meet the growing needs of customers looking for used vehicles other than the traditional automobile. Today, Manheim offers customers access to 73 locations in North America, with 20 dedicated to selling Specialty units including boats, RVs, motorcycles, power sports, medium- to heavy-duty trucks, and construction and agricultural equipment.
By offering services such as full-service reconditioning, electronic condition reports, certification, title management, inspections, vehicle transportation, financing and dealer floor planning, Manheim helps customers realize the full value of their vehicles.
Customers can also take advantage of Mobile Specialty auctions that provide convenient, onsite sales and support at any location in North America. All vehicles are sold “in-lane” or “online” via Manheim Simulcast and OVE.com.
A complete list of Manheim Specialty auction locations can be found at www.manheimspecialtyauctions.com and www.manheimheavytruckauctions.com. For the latest news and information from Manheim Specialty, visit our blogs or follow us on Twitter at @ManheimSpclty.
Headquartered in Atlanta, Manheim is a subsidiary of Cox Enterprises, Inc., a leading communications, media and automotive services company.
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Two Manheim locations roll out the red carpet for highline RV buyers at new event sales
ATLANTA – August, 10, 2010 – Manheim Specialty Auctions has introduced “Platinum RV Collection Sales,” a new opportunity for dealers to exclusively buy top-quality, highline RV units valued at $75,000 or more. The new monthly sales, currently held at two Manheim locations, are also accessible nationally through Manheim Simulcast. The combination of in-lane and online buying opportunity gives dealers convenient, targeted access to the cream of pre-owned luxury RV inventory, saving them time and hassle in the process.
“We are constantly looking for new ways to improve the auction experience for our customers by listening closely to their unique needs,” said Karen Braddy, general manager, Manheim Specialty and Heavy Truck & Equipment. “Our highline RV buyers and sellers have told us that the diversity of products within the RV category often means they waste valuable time searching for just the right configuration – and that feedback drove the creation of our Platinum program.”
The first Platinum Sale was held at Manheim Lakeland in February of this year, and strong sales results prompted an expansion to Manheim Tucson in June. Based on the success of these sales, additional locations are expected to be added in the coming months, including Manheim Dallas-Ft. Worth.
More than 160 buyers participated in Manheim Tucson’s first sale both in-lane and online via Manheim Simulcast. Commercial consignors, such as Bank of America and GE Money reported blue-ribbon days, with Bank of America selling 100 percent of their inventory.
“Our customers have told us that the key to successful customized sales is having enough specialized inventory to make attendance worthwhile,” said Jeanie Hinz, general manager, Manheim Tucson. “The positive results from our first sale confirm that Manheim is definitely meeting the needs of these buyers.”
Kelly O’Banion, purchasing/pre-owned manager, Motor Home Specialist, located in Alvarado, Texas, agrees that specialized sales save time for everyone. “As a buyer, one benefit of having the Platinum units sold at a separate event is definitely that it takes less time to get to the units you’re interested in buying. My target inventory is late-model units $100,000 and up, so these events decrease the amount of time that I have to spend away from my lot.”
Sellers also benefit from the targeted marketing, red-carpet presentation and dedicated buyers of Platinum Sales units.
“Manheim understands that there is a unique set of buyers for highline RV units,” said Martin Smith, vice president, remarketing, Bank of America. “When the Platinum units are sold at separate sales, my target buyers from all over the country travel to attend the sales or purchase units online. The higher quality of buyers ensures that I maximize my return.”
Manheim Specialty Auctions’ Platinum RV Collection Sales are hosted monthly at each of the designated locations. Manheim Lakeland hosts its sale the first Tuesday at 2 p.m. and Manheim Tucson presents Platinum RV units the fourth Tuesday at 3 p.m. Transportation options are available for dealers located outside of the normal pick-up area for these locations.
Recreational vehicles have helped Americans pursue the good life on the road for one hundred years, a centennial milestone that the industry is celebrating throughout this year. That makes 2010 the perfect year to introduce discerning customers to a pre-owned luxury RV. For more information about the Manheim Specialty Auctions Platinum RV Collection Sales as well as all RV event sales, please visit www.manheimspecialtyauctions.com and click on the RV tab.
About Manheim Specialty Auctions
Manheim, the world’s leading provider of vehicle remarketing services, began hosting Manheim Specialty auctions to meet the growing needs of customers looking for used vehicles other than the traditional automobile. Today, Manheim offers customers access to 73 locations in North America, with 20 dedicated to selling Specialty units including boats, RVs, motorcycles, power sports, medium- to heavy-duty trucks, and construction and agricultural equipment.
By offering services such as full-service reconditioning, electronic condition reports, certification, title management, inspections, vehicle transportation, financing and dealer floor planning, Manheim helps customers realize the full value of their vehicles.
Customers can also take advantage of Mobile Specialty auctions that provide convenient, onsite sales and support at any location in North America. All vehicles are sold “in-lane” or “online” via Manheim Simulcast and OVE.com.
A complete list of Manheim Specialty auction locations can be found at www.manheimspecialtyauctions.com and www.manheimheavytruckauctions.com. For the latest news and information from Manheim Specialty, visit our blogs or follow us on Twitter at @ManheimSpclty.
Headquartered in Atlanta, Manheim is a subsidiary of Cox Enterprises, Inc., a leading communications, media and automotive services company.
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Multi-city road tour offers exclusive opportunities for H-D Dealers and
choice pre-owned motorcycles
CHICAGO - May 12, 2010 - Harley-Davidson Financial Services (HDFS) is collaborating with Manheim Specialty Auctions, ADESA and West Michigan Auto Auctions to offer an industry-first, nine-city 2010 Road Rally sales tour with the most desirable pre-owned Harley-Davidson motorcycles available anywhere. The 2010 Road Rally sales events were developed by HDFS to meet continued dealer demand for used inventory and kick off May 28 in Grand Rapids, MI.
Subsequent open sales events are also scheduled in these markets: June 9, Chicago, IL; June 30, Seattle, WA; July 14, York, PA; July 28, Las Vegas, NV (H-D dealer only closed event); August 25, Denver, CO; September 8, St. Louis, MO; October 12, Austin, TX and October 21, Tucson, AZ.
"As always, our mission is to ensure that authorized Harley-Davidson dealers have the first opportunity to select the premium pre-owned motorcycles most desired by loyal customers and brand enthusiasts,” said Dave Woods, national auction sales manager, Harley-Davidson Financial Services. “That’s why each sales event will feature an exclusive Harley-Davidson dealer only closed event the day prior to the open sale. We are planning these sales events all over the country so dealers can save time and money. In order to allow for complete flexibility, dealers will be able to bid online or in-person.” With over 150 late-model Harley-Davidson motorcycles available at each sale event, dealers can ensure that their used inventory lineup is
aligned to meet local market needs.
In addition to the closed sale events, Harley-Davidson dealers will also exclusively benefit from a variety of special HDFS and auction offers, such as free local transportation within 50 miles of the sales event, floorplanning assistance, and simplified auction access registration.
Following the Harley-Davidson dealer only closed event, dealer customers across the country are invited to register and participate in the open event sale, either in-person or online.
In addition to the 2010 Road Rally events, HDFS will continue to offer closed and open sales events to dealers at the traditional auction locations at standardized times throughout the year.
For more information on the 2010 Road Rally Sale events, visit www.getreadytorally.com.
About Harley-Davidson Financial Services
Harley-Davidson Financial Services, a wholly-owned subsidiary of Harley-Davidson, Inc. (NYSE: HOG), provides wholesale and retail financing and insurance programs primarily to Harley-Davidson® and Buell® dealers and customers.
About ADESA
ADESA provides a full range of auction, reconditioning, logistical and other vehicle-related services to meet the remarketing needs of both its institutional and dealer customers. With 62 auction locations throughout North America, ADESA hosts both physical and simulcast auctions. ADESA specialty sales are held monthly with six of 18 specialty sales featuring powersports. Other specialty sales feature hard-to-locate items such as motorcycles, RVs, boats, heavy duty trucks and equipment and even aircrafts. ADESA powersports auction locations include: ADESA Cincinnati/Dayton, ADESA Concord, ADESA Golden Gate, ADESA Kansas City, ADESA PA and ADESA Phoenix. Visit ADESA.com for additional information.
About West Michigan Auto Auction
As the fastest growing auction in the Midwest, West Michigan Auto Auction provides exemplary service and the ability to quickly adapt to customers’ needs. The dedicated and experienced staff has developed many industry firsts and has birthed several greenfield sites currently owned by the larger auction companies. Past and current successes have been built on exceeding the expectations of both the buyer and seller. The high standard of service continues to be recognized as WMAA has proven to be a top auction for HDSF and has been awarded Top Performing Regional Auction for Citi Financial 2 years standing. For more information about West Michigan Auto Auction, please visit www.wmaa.net.
About Manheim Specialty Auctions
Manheim, the world’s leading provider of vehicle remarketing services, began hosting Manheim Specialty auctions to meet the growing needs of customers looking for used vehicles other than the traditional automobile. Today, Manheim offers customers access to 73 locations in North America, with 20 dedicated to selling Specialty units including boats, RVs, motorcycles, power sports, medium- to heavy-duty trucks, and construction and agricultural equipment.
By offering services such as full-service reconditioning, electronic condition reports, certification, title management, inspections, vehicle transportation, financing and dealer floor planning, Manheim helps customers realize the full value of their vehicles.
Customers can also take advantage of Mobile Specialty auctions that provide convenient, onsite sales and support at any location in North America. All vehicles are sold “in-lane” or “online” via Manheim Simulcast and OVE.com.
A complete list of Manheim Specialty auction locations can be found at www.manheimspecialtyauctions.com and www.manheimheavytruckauctions.com. For the latest news and information from Manheim Specialty, visit our blogs or follow us on Twitter at @ManheimSpclty.
Headquartered in Atlanta, Manheim is a subsidiary of Cox Enterprises, Inc., a leading communications, media and automotive services company.
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Special event sale invites Bike Week-bound customers to ‘power up' riding season inventory
DAYTONA - February 2, 2010 - Manheim Specialty Auctions has significantly expanded its PowerSports offering at Manheim Daytona Beach with the addition of a 45,000 square-foot facility focused exclusively on motorcycles, all-terrain vehicles (ATV), quad runners and watercraft. Now the largest powersports auction facility in Florida, Manheim added the new location to meet continued growing customer demand for quality pre-owned inventory.
"We are looking forward to introducing both seasoned and first-time customers to the benefits of buying and selling at Manheim Daytona Beach," said Eric Wagner, General Manager. "Every element of our business, from tools and services to our top-notch team, is focused on helping customers find new ways to power their 2010 bottom line through used inventory management."
With many powersports industry professionals already conducting business at 2010 Daytona Bike Week (February 27 - March 7), Manheim Daytona Beach is continuing its expansion celebration with a special March 9 event sale. Conveniently scheduled following the conclusion of Bike Week activities, the sale features over 500 motorcycles, including over 200 late-model Harley-Davidson cruisers and tourers from Harley-Davidson Financial Services (HDFS). An extensive collection of metric bikes will also be offered to dealer buyers, as well as additional PowerSports units from dealer consignors.
"Daytona Bike Week is the epicenter of motorcycle culture and a reminder that thousands of enthusiasts are about to get back in the saddle," said Wagner. "What better time to stock up or swap out pre-owned inventory?"
Manheim Daytona Beach hosts sales the second Tuesday of every month. For more information on Manheim Specialty Auctions coming events, including the popular Thursday Thunder Online Event Sales on OVE.com, contact Manheim Daytona Beach (800) 881- 3233 or visit www.ManheimSpecialtyAuctions.com.
About Manheim Specialty Auctions
Manheim, the world’s leading provider of vehicle remarketing services, began hosting Manheim Specialty auctions to meet the growing needs of customers looking for used vehicles other than the traditional automobile. Today, Manheim offers customers access to 73 locations in North America, with 20 dedicated to selling Specialty units including boats, RVs, motorcycles, power sports, medium- to heavy-duty trucks, and construction and agricultural equipment.
By offering services such as full-service reconditioning, electronic condition reports, certification, title management, inspections, vehicle transportation, financing and dealer floor planning, Manheim helps customers realize the full value of their vehicles.
Customers can also take advantage of Mobile Specialty auctions that provide convenient, onsite sales and support at any location in North America. All vehicles are sold “in-lane” or “online” via Manheim Simulcast and OVE.com.
A complete list of Manheim Specialty auction locations can be found at www.manheimspecialtyauctions.com and www.manheimheavytruckauctions.com. For the latest news and information from Manheim Specialty, visit our blogs or follow us on Twitter at @ManheimSpclty.
Headquartered in Atlanta, Manheim is a subsidiary of Cox Enterprises, Inc., a leading communications, media and automotive services company.
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